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  • Ambassador since 2017
  • i-did donates 414 litres of water for every square meter felt that is produced
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Textile production is accompanied by enormous water consumption. For example, cotton production alone accounts for 2.6% of total water consumption in the world. I-did want to reduce this ecological footprint by not throwing out unsold or worn textiles but using it in design products. By producing new items using only recycled materials, i-did saves up to 414 litres of water for every square meter of felt that is produced. To make their business even more sustainable, i-did makes sure that this saving of 414 litres water is made available as clean water elsewhere in the world.

“Showing these water savings together with MADE BLUE is closing the circle for us.”

Michiel Dekkers


In the picture

i-did is showing the impact of textiles on water in this interview.