i-did
i-did
Made Blue
i-did is a Made Blue ambassador via the One Litre for One Litres programma. i-did cuts back on water consumption by recycling used textile, and donates this water to Made Blue for every order from their online store.
This is the impact of

since 2018:
11899327 litres
163
people got access to water
83
Tons of CO2-emissions saved
119
tons of plastic waste prevented
1785
trees saved from logging
Want to know more? Read here how we calculate this impact…


About i-did
Textile production is accompanied by enormous water consumption. For example, cotton production alone accounts for 2.6% of total water consumption in the world. I-did want to reduce this ecological footprint by not throwing out unsold or worn textiles but using it in design products. By producing new items using only recycled materials, i-did saves up to 414 litres of water for every square meter of felt that is produced. To make their business even more sustainable, i-did makes sure that this saving of 414 litres water is made available as clean water elsewhere in the world.
In the picture
i-did is showing the impact of textiles on water in an interview on our website.

“
Collaborating with Made Blue to shocase our water conserving actions paints a full picture to us.
Michiel Dekkers, co-founder
”

i-Did & Bottle Made Blue
Our ambassador i-did has created a special sleeve design for our very own Bottle Made Blue. You can embellish it with a stamp, a cut-out or a logo on the label.
The sleeves are available in multiple colours, one of which is the recognisable blue of the KLM inflight crew uniforms. You can order a Bottle Made Blue with a matching sleeve via i-did’s online shop.
One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Bevallingsbaden
For every birthing pool sold or rented, Bevallingsbaden donates 650 litres of water to Made Blue – the same amount used during a birth.
Read moreBlycolin
Blycolin is an international partner in linen service for the hospitality industry. The water used in its own laundries is mirrored via Made Blue.
Read moreFlask
Flask is committed to reducing the plastic waste problem with the sale of sustainable mugs, cups and thermos flasks to the B2B market. Flask has been supporting Made Blue since 2023 with an annual…
Read moreEurest Services
Eurest Services Tata Steel donates 4 litres of clean drinking water for every drink served. That is equal to the average water footprint of the drinks served.
Read more
Become ambassador too
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