Annual report 2025

We proudly present our annual report for the past year.

We would like to thank all our ambassadors for their continuous support of our mission. Without them we could never have made so much impact.

The year 2025

We look back on a wonderful year in which we had the opportunity to visit our new project in Malawi (photo) and welcome several new colleagues.

In 2025 we also launched our latest product: the Aluminum Bottle Made Blue. In addition, an increasing number of hotels joined our mission, donating 100 liters per guest night based on the water they’re able to save with our support.

Total donations showed a significant increase. We’re still aiming to eventually invest more than 1 million euros per year in clean drinking water and we’re already getting quite close to that goal.

The year 2026

In 2026 we hope to continue our growth and make an even greater impact. To do so, we’ll expand our efforts to support water entrepreneurs in developing countries through loans and investments.

In April, we’re visiting our projects in Sierra Leone together with some of our donors to learn more about how our investments in clean drinking water for schools and hospitals are making impact.

Lastly, we want to help our ambassadors with communication about their impact by creating automated company impact pages and maps. This will go hand in hand with the launch of a new and improved Made Blue website.

The numbers

Below you can find the key figures for 2025 compared to 2024, a breakdown of expenditures, and the foundation’s balance sheet.

We were unable to spend a portion of the 2025 donations on water projects in the same year: these funds will be deployed first in 2026, in line with our ambition to make as much sustainable impact as possible in the most efficient way.

Key figures

Donations:

Expenses clean water projects:*

Payroll costs:

General expenses:

Finance costs:

2025

€ 846.655

€ 507.716

€ 83.859

€ 6.516

€ 1.540

2024

€ 817.540

€ 800.744

€ 79.684

€ 12.398

€ 1.471

* Breakdown of expenditure by objective:

Uganda:

Malawi:

Sierra Leone:

Bangladesh:

Investments / loans:*

Total:

2025

€ 213.600

€ 267.350

€ 26.766

€ 0

€ 507.716

2024

€ 200.000

€ 235.000

€ 316.856

€ 800

€ 48.088

€ 800.744

Assets:

Trade receivables:

Other receivables and prepayments:

Cash at bank:

Total:

Liabilities and equity:

Foundation reserves:

Other liabilities and accruals:

Total:

2025

€ 108.734

€ 375.000

€ 374.887

€ 858.621

2025

€ 250.636

€ 607.985

€ 858.621

2024

€ 123.542

€ 375.000

€ 210.847

€ 709.389

2024

€ 5.793

€ 703.596

€ 709.389

Water projects

We are currently investing in the five water projects below. Four of these projects will be completed in 2026. Depending on the results, they will either be extended or replaced with new projects.

Max TapWater in Bangladesh has recently been extended through 2026. We will continue with a results-based finance model, under which we only make payments if the social enterprise established there achieves its targets.

Uganda: Wash, Learn & Share

In this follow-up of our WASH & Learn project in Uganda, we place an even greater emphasis on capacity building and sustainability, with a central role for entrepreneurs, women and girls.

Malawi: Madzi for Malawi

In Malawi, more than 7 million people lack clean water. We are going to change this by building and repairing water points.

Sierra Leone: Water for a good start in life

We are helping young and expectant mothers and their children live healthy and safe lives by investing in health center facilities in Sierra Leone.

Sierra Leone: Water and nutrition at schools

With 7 water kiosks and the provision of milk powder for school meals, we help more than 55,000 people to a better future.

Bangladesh: Mini grids for households

In Bangladesh, mini water networks will provide 33,670 people with direct access to clean drinking water.

Investments and surplus

Since 2024, we allocate 10% of our donations to support water entrepreneurs in developing countries through loans and investments. This allows us to create greater impact with the same funds.

At the same time, we want to ensure that our core water projects deliver the volumes we commit to. We therefore aim to achieve at least 10% more within these projects, so that the risks associated with investments are covered.

In 2025, our cumulative surplus was 9.2%. We expect to increase this further in 2026 with the completion of several projects.

Litres of clean water delivered to date

On World Water Day 2026, we updated our counter to include all donations committed up to that date. It is essential for us to always verify that we can deliver the volumes we promise.

Committed donations in litres: 24.8 billion
Litres delivered by completed projects: 14.9 billion
Expected litres from ongoing projects: 7.8 billion
Total surplus: 0.9 billion litres

Water entrepreneurs

In 2024 we supported a business that emerged from the WASH & Learn project in Uganda. This enterprise, WASHFIN, enables micro-entrepreneurs to access start-up capital for water services through micro-finance.

In 2026 we expect to support two to three additional entrepreneurs. We are currently in discussions with entrepreneurs in Sierra Leone and Uganda. In addition, a potential spin-off from our project in Malawi may follow.

We will share any new developments on our website, just as we do with the project updates below.

Project updates

We will keep you informed of developments in our projects. Below, you will find the most recent updates on our active projects.

Progress for clean water in Uganda

Discover the progress in Uganda, where 12 out of 18 schools have gained access to clean water.

A successful start for clean drinking water in Malawi

Discover the progress made in the first phase of our water project “Madzi for Malawi”.

Field Notes From Malawi

Discover what our donors experienced during our project visit to Malawi, from improved water access in health centres and schools to the daily realities of communities in Machinga and Zomba. A closer…

Two water systems completed

Discover the latest news from Freetown, where the construction of two new water systems has been completed.

Water systems and kiosks under construction

Discover the latest news from Freetown: the construction of water systems and kiosks is in full progress in Sierra Leone.

Update: end results in Nepal

Discover outcomes of the Water by Women project in Nepal – empowering women from the Dalit and Janajati communities in water management.

Update: 85 of 130 water networks completed

Discover the latest progress of our Max Tapwater project in Bangladesh.

Update: safe water for health centres in Sierra Leone

Read the latest progress on our water project in Sierra Leone: from boreholes and VIP latrines to training of health care staff and water committees.

Let’s get to work in Malawi

Over 30% of the population in Malawi lacks access to clean drinking water. That’s over 7 million people! We hope to make a slight change to this problem with our new project Madzi for Malawi. Here is…

Bushra’s personal story

We’ve supported the Max Tapwater project to realise 80 water networks in different locations in Bangladesh since 2022. Aside from direct access to clean water and the creation of jobs, the project…