Made Blue

i-did is a Made Blue ambassador via the One Litre for One Litres programma. i-did cuts back on water consumption by recycling used textile, and donates this water to Made Blue for every order from their online store.


Litres of water for each square meter of felt


Of the programme One litre for One litre.


i-did is ambassador since

About i-did

Textile production is accompanied by enormous water consumption. For example, cotton production alone accounts for 2.6% of total water consumption in the world. I-did want to reduce this ecological footprint by not throwing out unsold or worn textiles but using it in design products. By producing new items using only recycled materials, i-did saves up to 414 litres of water for every square meter of felt that is produced. To make their business even more sustainable, i-did makes sure that this saving of 414 litres water is made available as clean water elsewhere in the world.

In the picture

i-did is showing the impact of textiles on water in an interview on our website.

Collaborating with Made Blue to shocase our water conserving actions paints a full picture to us.

Michiel Dekkers, co-founder

i-did Bottle Made Blue sleeves

i-Did & Bottle Made Blue

Our ambassador i-did has created a special sleeve design for our very own Bottle Made Blue. You can provide it with a stamp, a cut-out or a logo on the label.

The sleeves are available in multiple colours, one of which is the recognisable blue of the KLM inflight crew uniforms. You can order a Bottle Made Blue with a matching sleeve via i-did’s online shop.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors


Flask is committed to reducing the plastic waste problem with the sale of sustainable mugs, cups and thermos flasks to the B2B market. Flask has been supporting Made Blue since 2023 with an annual…

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Eurest Services

Eurest Services Tata Steel donates 4 litres of clean drinking water for every drink served. That is equal to the average water footprint of the drinks served.

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Kenter GmbH is the leading German distributor of cleaning technology with the common element that they save water and work without chemicals. The water saved is converted into the same number of…

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Vermaat Group

By collecting PET bottles at Schiphol before customs and offices, Vermaat Group contributes to clean drinking water through Made Blue.

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