Made Blue

i-did is a Made Blue ambassador via the One Litre for One Litres programma. i-did cuts back on water consumption by recycling used textile, and donates this water to Made Blue for every order from their online store.

This is the impact of

since 2018:

28603555 litres

Impact mensen


people got access to water

impact co2


Tons of CO2-emissions saved

Impact plastic


tons of plastic waste prevented

impact bomen


trees saved from logging

Want to know more? Read here how we calculate this impact…

Logo MadeBlue blue portrait

About i-did

Textile production is accompanied by enormous water consumption. For example, cotton production alone accounts for 2.6% of total water consumption in the world. I-did want to reduce this ecological footprint by not throwing out unsold or worn textiles but using it in design products. By producing new items using only recycled materials, i-did saves up to 414 litres of water for every square meter of felt that is produced. To make their business even more sustainable, i-did makes sure that this saving of 414 litres water is made available as clean water elsewhere in the world.

In the picture

i-did is showing the impact of textiles on water in an interview on our website.

Collaborating with Made Blue to shocase our water conserving actions paints a full picture to us.

Michiel Dekkers, co-founder

i-did Bottle Made Blue sleeves

i-Did & Bottle Made Blue

Our ambassador i-did has created a special sleeve design for our very own Bottle Made Blue. You can embellish it with a stamp, a cut-out or a logo on the label.

The sleeves are available in multiple colours, one of which is the recognisable blue of the KLM inflight crew uniforms. You can order a Bottle Made Blue with a matching sleeve via i-did’s online shop.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors

Conservation Labs

Conservation Labs is the developer of an innovative, water-saving product: the H2know. Each H2know sold provides 1000 gallons of drinking water.

Read more

Brew Monkey

Brew Monkey is the market leader of beer brewing kits for the starting home brewer. Each beer brewing package sold provides 500 litres of clean drinking water in developing countries.

Read more


Greenwear t-shirts last much longer than regular cotton t-shirts and that saves a lot of water in production. Greenwear converts the water that is saved into clean drinking water via Made Blue.

Read more


Bunzl is a wholesaler of disposable items, packaging and many more products. In collaboration with Made Blue, Bunzl developed a filled and reusable bottle as a complimentary gift for, among others,…

Read more
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