For a number of weeks now, you have been able to tap cooled and filtered water from a water cooler of the MADE BLUE Foundation in Hoog Catharijne. The water cooler is placed on a striking wall of no less than 6 meters high and 4 meters wide.
Water tapping in Hoog Catharijne is free, is completely contactless and is offered by Klépierre, owner of Hoog Catharijne. The water tap can be found in the Zuidpassage opposite the Lego Store.
Although it is free for visitors to tap water, Hoog Catharijne calls on visitors to make a small donation to MADE BLUE. With a donation of 50 cents, you can already provide 1,000 times more water for MADE BLUE water projects than the amount you put into your bottle.
MADE BLUE invests in water projects in countries that are facing serious water stress and where governments themselves are unable to organize access to clean drinking water. In the past five years, MADE BLUE has already achieved more than 7 billion liters of safe water.
“We can already make a real difference with that 50 cents. This allows us to provide someone with clean drinking water for six months, ”says Machiel van Dooren, co-founder of MADE BLUE.
“This way, every time someone donates, we come one step closer to our mission: clean drinking water for everyone. And that is desperately needed because 785 million people still do not have access to safe drinking water. They have a day job fetching water. Water that is often still polluted too, resulting in a lot of infant mortality. “
“Sustainability is central to us. This is reflected, for example, in our CSR strategy: “Act for Good®”. This strategy includes three important areas of attention (act for the Planet, act for the Territories, act for the People), a concrete five-year action plan and objectives for 2030. This new MADE BLUE water tap fits in perfectly with this, ”said spokesman Eline Zweerink.
“We recently also installed a MADE BLUE water cooler at our head office in Utrecht, from which we can tap deliciously chilled and sparkling water. Every year, it provides 1,000,000 liters of clean drinking water in Ethiopia, for example. This gave rise to the idea of allowing visitors to Hoog Catharijne to enjoy drinking water as well, ”says Eline Zweerink.
“By offering free water, we hope to reduce the number of disposable plastic bottles and encourage the use of reusable bottles. It is fantastic that we can now contribute to the realization of 1,000,000 liters of clean water every week! ”
MADE BLUE sees this tapping point as a test for much larger plans. “We will open our first public tap here and if it is a success we will do this in many more places, such as at universities and other shopping centers, also abroad,” says Machiel van Dooren. “So you drink the best water for the world in more and more places!”