Dutch Clear

Dutch Clear

Dutch Clear develops, produces and sells an advanced and improved version of a water filter, designed to soften your water. Without the addition of chemicals and or using electric power. This immediately transforms your drinking water in an environmentally friendly way. Dutch Clear donates 10,000 liters to Made Blue for each water softener sold.

This is the impact of

Dutch Clear logo

since 2023:

1241500 litres

Impact mensen


people got access to water

impact co2


Tons of CO2-emissions saved

Impact plastic


tons of plastic waste prevented

impact bomen


trees saved from logging

Want to know more? Read here how we calculate this impact…

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Dutch Clear

The best water

The Dutch Clear water softener magnet uses a specific magnetic field with right strength to influence magnesium molecules in water. It is easy to use and doesn’t require any complicated connections or hazardous chemicals. Water from your own tap will taste better, and be more gentle for your hair and skin.

Cleaning also becomes more environmentally friendly when using Dutch Clear, as there is less need for harsh cleaning solutions for the same sparkling result. The owner and provider of the DUTCH CLEAR, William Goossens, offers more tips for this. When you purchase his water softening technology, you will receive a free e-book filled with environmentally friendly cleaning tips.

Thanks to the collaboration with Made Blue, we can work together on bring real change in areas where people struggle with access to clean water.

William Goossens, Dutch Clear

Direct results

Water that contains a lot of calcium, also known als limescale, is also called hard water. Limescale ‘sticks’ on surfaces and appliances that use water, such as your kettle. This may cause blockages and damage. By installing the Dutch Clear on your water pipe, you immediately notice a difference in the softness of the water. This means your equipment is less likely to be damaged, making it last longer. It also prevents excess use of electricity to make up for any possible limescale overgrowth or other damage.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors


Every water-saving yet beneficial Niebla shower head sold provides 5,000 litres of clean drinking water in developing countries.

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ECS Global

By cleaning vehicles without the use of water, ECS Global saves 150 liters of water per vehicle. Via their donation to Made Blue, they offer these litres of water saved to developing countries.

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Jetdrinks is a beverage wholesaler with innovative and environmentally conscious beverage concepts. Their organic lemonade syrups provide 100 litres of clean drinking water per glass.

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Delicious Ideas

Delicious Ideas Food Group is a family-run business in Peterborough, bringing a delicious world of snacks to retailers, independent outlets, and keen foodies throughout the UK for over 30 years. They…

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