Bigger Picture Clothing

Bigger Picture Clothing is a responsible clothing label that takes the entire chain into account and donates 1000 litres of clean drinking water per item via Made Blue.


Litres of water per item sold


Of the programme One litre for one litre


Bigger Picture Clothing is ambassador since 2021

About Bigger Picture

The clothing industry still has a huge impact on the environment, but also on many people. Bigger Picture Clothing wants to do things differently: clothing with a positive impact.

That means that every item sold provides 1000 litres of clean drinking water in Tanzania or Ethiopia. In addition, only organic cotton is used and nothing is thrown away at the end of the season.

We are more than just a clothing brand. We represent a movement with which we want to positively impact the planet and all of its inhabitants. Together anything is possible, let’s be positive and see the Bigger Picture! 

Freek van Litsenburg, founder

In the picture

In a gap year, student Freek van Litsenburg managed to create a clothing label in which he also donates 1000 litres of water for each item of clothing sold. Freek won the Tilburg University Challenge, among other things, and that did not go unnoticed by the press.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization in an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more liters is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors

Bird Brewery

Bird Brewery balances the water that was needed to brew beer: that is 4 to 6 litres of litre of beer.

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MERKKWater wants to make water accessible everywhere by supplying water taps. Each new maintenance contract provides 100,000 liters of clean drinking water.

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Gom saves an average of 20 litres of water per cleaning hour and converts that into clean drinking water in developing countries.

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Novon Cleaning

Novon saves on chemicals with innovative cleaning techniques. The equivalent of this saving in liters is also converted by Novon, via Made Blue, into clean drinking water for people in developing…

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