Bigger Picture Clothing

Bigger Picture Clothing is a responsible clothing label that takes the entire chain into account and donates 1000 litres of clean drinking water per item via Made Blue.


Litres of water per item sold


Of the programme One litre for one litre


Bigger Picture Clothing is ambassador since 2021

About Bigger Picture

The clothing industry still has a huge impact on the environment, but also on many people. Bigger Picture Clothing wants to do things differently: clothing with a positive impact.

That means that every item sold provides 1000 litres of clean drinking water in Tanzania or Ethiopia. In addition, only organic cotton is used and nothing is thrown away at the end of the season.

We are more than just a clothing brand. We represent a movement with which we want to positively impact the planet and all of its inhabitants. Together anything is possible, let’s be positive and see the Bigger Picture! 

Freek van Litsenburg, founder

In the picture

In a gap year, student Freek van Litsenburg managed to create a clothing label in which he also donates 1000 litres of water for each item of clothing sold. Freek won the Tilburg University Challenge, among other things, and that did not go unnoticed by the press.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization in an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more liters is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors

Value Masters

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Arion International

The product Swash Arion International provides people in care can be washed without water. The saved water is returned as clean drinking water.

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Vebego Facility Solutions

Vebego Facility Solutions is a facility service provider within the Vebego holding and has been supporting Made Blue since 2016 by deploying its network and knowledge.

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Eurest Services

Eurest Services Tata Steel donates 4 liters of clean drinking water for every drink served. That is equal to the average water footprint of the drinks served.

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