Verdi Hotels integrates water impact across its hotel group
15 sept 2026 · Reading time: 3 minutes
Through its new partnership with Made Blue Foundation, the entire Verdi Hotels group has made a meaningful commitment to responsible water use and access to clean water in water-scarce regions. Across all seven hotels, every overnight stay will contribute 100 litres of clean drinking water to communities where reliable access is still far from guaranteed.
making Impact with hospitality
Water is becoming an increasingly urgent issue, both in Europe and globally. In regions already facing severe water scarcity, climate change is intensifying droughts, while heavier rainfall and flooding can damage infrastructure and contaminate water sources.
The hospitality sector depends on water at almost every stage of its operations: in guest rooms, kitchens, laundry facilities and daily cleaning. Hotels therefore have a clear opportunity to manage water more carefully. In partnership with Made Blue Foundation, Verdi Hotels will encourage conscious water use across its properties while supporting access to clean water where it’s needed most.
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As hotels, we know we use a lot of water — which means we’re also in a position to make a real difference by using less of it. Responsible use isn’t a side gesture for us. It’s where our impact can be biggest, and it sets the tone for how we think about resources more broadly, across every property.
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Turning ambition into impact
Made Blue helps Verdi Hotels translate its water ambitions into a practical programme across all seven properties. This includes custom designed in-room communication, encouraging guests to skip unnecessary cleaning and reuse towels, helping to reduce water required for cleaning and laundry.
Verdi Hotels does not place the responsibility on guests alone. The group takes direct action by contributing 100 litres of clean drinking water for every occupied room-night to Made Blue Foundation’s water projects.
An impact counter at reception will show the growing number of litres contributed. Together with the in-room communication, this creates natural touch-points throughout the guest journey to raise awareness and start conversations about global water scarcity.
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Made Blue has a strong track record working with other hotels, and we believe in what they’re doing. Partnering with an organisation that’s proven and values-aligned made the decision an easy one — it meant we could act quickly, with confidence the impact was real and measurable, rather than starting from scratch ourselves.
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Seamless implementation with measurable results
Implementing a water programme across an entire hotel group requires seamless implementation. Made Blue’s dedicated design team creates on-brand communication materials designed to nudge guests effectively, raise awareness for water scarcity and communicate the impact of the partnership clearly and consistently.
Behind this communication is a strong portfolio of clean drinking water projects, delivered with experienced implementing partners. These partners not only build and maintain water services, but also collect data needed to monitor results. This enables Made Blue to report on measurable impact and gives Verdi Hotels confidence that the contributions generated across its seven properties are translated into lasting access to clean water.
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We look at water use as something everyone on site shares in — guests, staff, and partners alike. Small daily choices, like shorter showers or reusing towels, add up, and we encourage that mindset across the board, not just from the people staying with us. It’s less about a single big fix and more about building habits that hold, day to day.
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Extra social impact
One overnight stay at Verdi Hotels gives families in water-scarce regions access to safe drinking water close to home, making daily journeys to collect water a thing of the past.
That way, a simple choice for an overnight stay is turned into lasting social impact: fewer waterborne diseases, more time in school for children, and more time for adults to earn an income and take care of family.
Verdi Hotels will donate 45 million litres every year, giving more than 600 people access to clean drinking water for at least 10 years.
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