Delicious Ideas
Delicious Ideas
Delicious Ideas Food Group is a family-run business in Peterborough. For over 30 years, it has been bringing a delicious world of snacks to retailers, independent outlets, and keen foodies throughout the UK. Now, it will match fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
This is the impact of

since 2022:
5173182 litres
71
people got access to water
36
Tons of CO2-emissions saved
52
tons of plastic waste prevented
776
trees saved from logging
Want to know more? Read here how we’ve calculated this impact…


About Delicious Ideas
Delicious Ideas is a specialist snacking wholesaler dedicated to being delicious, in every sense of the word. Working closely with the FMCG industry, they are always coming up with new and innovative snacks in many different flavours. They help curate the perfect shelves filled with go-to treats for adventurous consumers, classic grazers, health inthusiasts, eco-warriors, and much more.
“
As a socially responsible company, we believe in Made Blue’s vital mission to provide clean water for all. That’s why we are matching fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
John Paul Rodgers, Brand & Sustainability Executive
”
Sustainability above all
Delicious Ideas are proud to be a force for good; they work closely with a wide range of environmentally and socially conscious brands, such as Bottle Up to not only give back to local communities but to bigger international organisations. We are happy to welcome them as an ambassador to Made Blue and make an impact together. We’re happy Delicious Ideas has chosen us to realise these ambitions.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
HMSHost
HMSHost operates over 70 restaurants and catering points at Schiphol Airport. The water required for the production and consumption of all drinks at these locations is mirrored via Made Blue.
Read moreMAAS
Every consumption from a MAAS drinks machine provides the same amount of clean drinking water in developing countries through Made Blue.
Read moreThe Good Wine
From the maker of The Good Roll: delicious wine with great looks. You would almost forget that this is organic and vegan wine with a lot of positive impact: 1000 times as much clean drinking water.
Read moreVreugdenhil Dairy Foods
Vreugdenhil Dairy Foods is a producer of milk powder and supplies this to countries in Africa, among other places. The water needed to turn it back into milk is mirrored via Made Blue.
Read more
Become ambassador too
Please feel free to contact us