Delicious Ideas
Delicious Ideas
Delicious Ideas Food Group is a family-run business in Peterborough. For over 30 years, it has been bringing a delicious world of snacks to retailers, independent outlets, and keen foodies throughout the UK. Now, it will match fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
This is the impact of

since 2022:
3173182 litres
43
people got access to water
22
Tons of CO2-emissions saved
32
tons of plastic waste prevented
476
trees saved from logging
Want to know more? Read here how we’ve calculated this impact…


About Delicious Ideas
Delicious Ideas is a specialist snacking wholesaler dedicated to being delicious, in every sense of the word. Working closely with the FMCG industry, they are always coming up with new and innovative snacks in many different flavours. They help curate the perfect shelves filled with go-to treats for adventurous consumers, classic grazers, health inthusiasts, eco-warriors, and much more.
“
As a socially responsible company, we believe in Made Blue’s vital mission to provide clean water for all. That’s why we are matching fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
John Paul Rodgers, Brand & Sustainability Executive
”
Sustainability above all
Delicious Ideas are proud to be a force for good; they work closely with a wide range of environmentally and socially conscious brands, such as Bottle Up to not only give back to local communities but to bigger international organisations. We are happy to welcome them as an ambassador to Made Blue and make an impact together. We’re happy Delicious Ideas has chosen us to realise these ambitions.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Vaeshartelt
Vaeshartelt estate near Maastricht mirrors its total water consumption with the same number of litres of clean drinking water in developing countries via Made Blue.
Read moreHabitat Solutions
Habitat Solutions is supporting Made Blue with a donation of 18,750 litres per water dispenser sold or rented, as well as a litre for each filter sold.
Read moreOne Hundred Restrooms
One Hundred Restrooms offers more than just a toilet. Their ‘wellness hubs’ are equipped with the most up-to-date technological advances. They support Made Blue with a donation of 2,5 million litres…
Read moreB2-Cleaning
B2-Cleaning saves many litres of water during their cleaning work thanks to different innovative techniques. The litres of water saved are then donated as clean drinking water for those in need via…
Read more
Become ambassador too
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