Delicious Ideas
Delicious Ideas
Delicious Ideas Food Group is a family-run business in Peterborough. For over 30 years, it has been bringing a delicious world of snacks to retailers, independent outlets, and keen foodies throughout the UK. Now, it will match fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
This is the impact of

since 2022:
5173182 litres
71
people got access to water
36
Tons of CO2-emissions saved
52
tons of plastic waste prevented
776
trees saved from logging
Want to know more? Read here how we’ve calculated this impact…


About Delicious Ideas
Delicious Ideas is a specialist snacking wholesaler dedicated to being delicious, in every sense of the word. Working closely with the FMCG industry, they are always coming up with new and innovative snacks in many different flavours. They help curate the perfect shelves filled with go-to treats for adventurous consumers, classic grazers, health inthusiasts, eco-warriors, and much more.
“
As a socially responsible company, we believe in Made Blue’s vital mission to provide clean water for all. That’s why we are matching fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.
John Paul Rodgers, Brand & Sustainability Executive
”
Sustainability above all
Delicious Ideas are proud to be a force for good; they work closely with a wide range of environmentally and socially conscious brands, such as Bottle Up to not only give back to local communities but to bigger international organisations. We are happy to welcome them as an ambassador to Made Blue and make an impact together. We’re happy Delicious Ideas has chosen us to realise these ambitions.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Blankers schoon
Cleaning company Blankers Schoon saves a lot of water through innovative cleaning techniques and converts it into clean drinking water.
Read moreBird Brewery
Bird Brewery mirrors the water consumption of its beer production. This amounts to 4-6 litres of water per litre of beer.
Read moreDripl
With the refill point of Dripl you prevent unnecessary transport of water. Each Dripl Bottle provides 1000 times as much drinking water via Made Blue.
Read moreBevallingsbaden
For every birthing pool sold or rented, Bevallingsbaden donates 650 litres of water to Made Blue – the same amount used during a birth.
Read more
Become ambassador too
Please feel free to contact us