Bigger Picture Clothing
Bigger Picture Clothing is a responsible clothing label that takes the entire chain into account and donates 1000 litres of clean drinking water per item via Made Blue.
This is the impact of

since 2021:
2129136 litres
29
people got access to water
15
Tons of CO2-emissions saved
21
tons of plastic waste prevented
319
trees saved from logging
Want to know more? Read here how we’ve calculated this impact.


About Bigger Picture
The clothing industry still has a huge impact on the environment, but also on many people. Bigger Picture Clothing wants to do things differently: clothing with a positive impact.
That means that every item sold provides 1000 litres of clean drinking water in Tanzania or Ethiopia. In addition, only organic cotton is used and nothing is thrown away at the end of the season.
“
We are more than just a clothing brand. We represent a movement with which we want to positively impact the planet and all of its inhabitants. Together anything is possible, let’s be positive and see the Bigger Picture!
Freek van Litsenburg, founder
”
In the picture
In a gap year, student Freek van Litsenburg managed to create a clothing label in which he also donates 1000 litres of water for each item of clothing sold. Freek won the Tilburg University Challenge, among other things, and that did not go unnoticed by the press.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Eurest Services
Eurest Services Tata Steel donates 4 litres of clean drinking water for every drink served. That is equal to the average water footprint of the drinks served.
Read moreEasyClean
Easyclean is a cleaning company from Belgium that works as sustainably as possible. This allows them to save 20 litres of water per hour of cleaning work, which they donate as clean drinking water.
Read moreECS Global
By cleaning vehicles without the use of water, ECS Global saves 150 liters of water per vehicle. Via their donation to Made Blue, they offer these litres of water saved to developing countries.
Read moreFlash
Flash is a family business of more than 55 years old which produces cleaning products for the private label market. They’ve supported Made Blue since 2023 by donating 167 litres of water per pack of…
Read more
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