Enough Wasted! 013 Poppodium works together with the visitor for a better world and switches to hard cups and locally tapped tap water with the clear message of Made Blue.

300 litres of water

Under the heading ‘Enough Wasted’, 013 Poppodium is taking major steps in the context of sustainability.. For example, the pop stage immediately says goodbye to soft cups and bottled water. Thanks to the collaboration with Made Blue, visitors can now contribute to water projects. For example, a visitor to 013 Poppodium orders not one glass, but 300 litres of water.

013 Pop stage visitors can no longer buy bottled water. Instead, the visitor can drink a filtered glass of tap water – flat and sparkling – from one of the specially constructed Made Blue water points. The choice for tap water (Tilburg water was awarded the tastiest in the Netherlands in 2019), saves on transport and waste, among other things, and thus reduces CO2 emissions


In addition to the collaboration with the Made Blue Foundation, the pop stage is exchanging soft cups for hard cups. This saves 27,860 kilos of plastic annually. An important step with a direct impact that, thanks to the deposit system, will have an even greater effect. From now on, visitors pay a €0.50 deposit for their cup. This amount can be refunded when the hardcup is returned or it can be donated to a good cause, starting with the UN World Food Programme.

Thanks to every donated hard cup, they can provide a school meal elsewhere in the world. School meals that provide much-needed nutrition to children in developing countries while encouraging them to go to school, as well as clean drinking water.

“The first tests showed that more than 90% of the visitors donate the hardcup. That says a lot about the willingness that arises when you include visitors in your considerations”, says Frens Frijns, director-board 013 Poppodium.

Taking good care of the people we receive is our number one priority at 013. And for us that includes: paying attention to the world around us. The fact that we are now further reducing our ecological footprint is nice and necessary, but that also demands something from our visitors. The fact that we improve quality together and at the same time ensure a slightly better world is great and unique in the Netherlands.

Frens Frijns, director, 013 Poppodium


Under the heading ‘Enough Wasted’, 013 will roll out more projects in the coming period in the context of sustainability. In addition, a documentary will be released about the transition that 013 itself went through.

The visitor is included in the campaign in various ways, including with these short videos.

300 litres = 15 days

The impact of 300 litres might be bigger than you think. According to the standard of the United Nations, a minimum of 20 liters of water per day is necessary for a healthy life. 300 litres of water is therefore sufficient to provide a family with safe drinking water for a week. That’s a nice drink!

Why is lack of access to clean water problematic?

Water for all

We have a mission: clean drinking water for everyone!
You can help us, not only by donating, but also by shopping.
Look at what you can do to contribute.

You might want to read these updates too:

Two Rotterdam restaurants provide 55 million litres of water

In 2017, they were one of the first restaurants to opt for local bottled water with a contribution to clean drinking water in developing countries: Héroine and De Matroos en Het Meisje. Together,…

Read more

How much water do you use per day?

How much water does an average household use in a day, what does it cost and how can you save on it? We looked into it.

Read more

The best water in the world on Kijkduin beach.

Machiel van Dooren from Made Blue talked to three beach bars on the beach at Kijkduin about the switch from bottled water to locally bottled Made Blue Water.

Read more

How much water should you drink in a day?

How much water should you drink per day to stay healthy? And can you drink too much water? Made Blue looked it up for you.

Read more