Dutch drink more and more water and more often flavoured

The latest figures on water do not lie: Dutch drink more water and more often flavoured. That may be healthy, but not as good for the environment as bottled water. We have listed the figures for you

37% more water

The Dutch are increasingly opting for mineral water – with or without a flavor – as a healthy thirst quencher. Sales of the total category of water increased by 37% between 2011 and 2019. The younger generations in particular indicate that they drink mineral water more often than two years ago. “Flavored water” has been on the rise since 2013 and is often seen as an alternative to soft drinks,” the Dutch Association for Soft Drinks, Waters and Juices (FWS) reports.

“Where mineral water has been part of the daily groceries in many of our neighboring countries for many years, the Netherlands now also seems to have embraced flat, sparkling and ‘flavored’ water in a bottle or pack. Last year (2019) more than 451 million liters of mineral water and ‘flavoured‘ water were sold. The year before that was even more (483 million liters) due to the extremely hot summer. “

preferably tap water

All that packaged water may be healthier than soda, but no better for the environment. A lot of transport and packaging material is involved, while in the Netherlands there is also water of great quality from the tap. Drinking tap water is therefore a lot more sustainable, also for restaurants. “Moreover, bottled water does not have to meet the strict requirements for tap water, laid down in the Water Supply Act. Tap water is therefore at least as healthy as bottled water.” (Source)

But what about dangerous substances such as medicine residues in our tap water? “It is very well purified and unlike other countries no chlorine is added”, says Nicole Nijhuis, toxicologist at the KWR knowledge institute, on Nu.nl. “These are concentrations that do not pose a risk to human health. The concentration of paracetamol, for example, is so low that you would have to empty an Olympic swimming pool to get one paracetamol.”

Tap water is 50 to 500 times cheaper and 30 to 1,300 times better for the environment than bottled water.

Het Voedingscentrum

Spring water or tap water

Did you know that spring water is not a protected term? It is water from any source, which can also be the water supply. In fact, the quality requirements for tap water in the Netherlands are stricter than for spring water. And in Utrecht you are flushing the toilet with a well known brand of spring water.

Mineral water is a protected term. This may only come from a recognized mineral source of which the mineral composition is known. That doesn’t say anything about the quality, by the way.

Bottle your own tap water

MADE BLUE offers hospitality the opportunity to tap their own water, cooled, filtered and sparkling. That is sustainable, healthy and beneficial. Moreover, it is the perfect base for adding syrups or cold infuses.

It is even possible to make mineral water with a water cooler connected to the water mains. By means of a special filter it is possible to add minerals to filtered tap water. In fact, you can decide for yourself which minerals should be in the water in what proportion. For this we work together with Aquablu.

On top of all this, we always provide 1000 times as much clean drinking water in developing countries and that’s a story you can share.

The best water for you

This is why we call our water solutions the best water for the world.
They are sustainable and have 1000 times the impact.
They can also be the best water for you, your guests or your employees.
We have solutions for the hospitality industry, office and on to-go.


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