Bigger Picture Clothing
Bigger Picture Clothing is a responsible clothing label that takes the entire chain into account and donates 1000 litres of clean drinking water per item via Made Blue.
This is the impact of

since 2021:
2129136 litres
29
people got access to water
15
Tons of CO2-emissions saved
21
tons of plastic waste prevented
319
trees saved from logging
Want to know more? Read here how we’ve calculated this impact.


About Bigger Picture
The clothing industry still has a huge impact on the environment, but also on many people. Bigger Picture Clothing wants to do things differently: clothing with a positive impact.
That means that every item sold provides 1000 litres of clean drinking water in Tanzania or Ethiopia. In addition, only organic cotton is used and nothing is thrown away at the end of the season.
“
We are more than just a clothing brand. We represent a movement with which we want to positively impact the planet and all of its inhabitants. Together anything is possible, let’s be positive and see the Bigger Picture!
Freek van Litsenburg, founder
”
In the picture
In a gap year, student Freek van Litsenburg managed to create a clothing label in which he also donates 1000 litres of water for each item of clothing sold. Freek won the Tilburg University Challenge, among other things, and that did not go unnoticed by the press.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
i-did
By using recycled textiles, i-did saves a lot of water in their manufacturing process. They donate these litres of water saved to Made Blue for every order in their online shop.
Read moreConservation Labs
Conservation Labs is the developer of an innovative, water-saving product: the H2know. Each H2know sold provides 1000 gallons of drinking water.
Read moreCare for coffee
Care for Coffee donates 1,000,000 litres of clean drinking water to countries with permanent water scarcity such as Tanzania, Uganda, Vietnam and Ethiopia.
Read morePSS Group
Property Support Services UK Ltd provides commercial cleaning and facility services. The water saved during cleaning is donated to Made Blue: for each location the minimum amount that a person needs…
Read more
Become ambassador too
Please feel free to contact us