Bigger Picture Clothing
Bigger Picture Clothing is a responsible clothing label that takes the entire chain into account and donates 1000 litres of clean drinking water per item via Made Blue.
This is the impact of

since 2021:
2129136 litres
29
people got access to water
15
Tons of CO2-emissions saved
21
tons of plastic waste prevented
319
trees saved from logging
Want to know more? Read here how we’ve calculated this impact.


About Bigger Picture
The clothing industry still has a huge impact on the environment, but also on many people. Bigger Picture Clothing wants to do things differently: clothing with a positive impact.
That means that every item sold provides 1000 litres of clean drinking water in Tanzania or Ethiopia. In addition, only organic cotton is used and nothing is thrown away at the end of the season.
“
We are more than just a clothing brand. We represent a movement with which we want to positively impact the planet and all of its inhabitants. Together anything is possible, let’s be positive and see the Bigger Picture!
Freek van Litsenburg, founder
”
In the picture
In a gap year, student Freek van Litsenburg managed to create a clothing label in which he also donates 1000 litres of water for each item of clothing sold. Freek won the Tilburg University Challenge, among other things, and that did not go unnoticed by the press.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
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Read moreNiebla
Every water-saving yet beneficial Niebla shower head sold provides 5,000 litres of clean drinking water in developing countries.
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Become ambassador too
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