Insight
Insight – Made Blue
As the leading Solutions Integrator, Insight experts solve their clients’ technology challenges by combining the right hardware, software, and services. To raise awareness on the amount of water used by AI, Insight donates to the Made Blue Foundation to provide clean drinking water in countries that need it the most.
This is the impact of

since 2025:
6515136 litres
89
people got access to water
46
Tons of CO2-emissions saved
65
tons of plastic waste prevented
977
trees saved from logging
Want to know more? Read here how we’ve calculated this impact…


About Insight
Whether you’re a business, government agency or school, intelligent technology solutions are essential to improving your operations and achieving IT transformation goals.
Insight has the deep industry experience and technical skills to guide your organisation — from initial strategy to ongoing maintenance.
“
At Insight, our values of Hunger, Heart, and Harmony guide everything we do. We believe sustainability means caring for both the planet and people.
Our partnership with the Made Blue Foundation turns this belief into action by supporting projects that provide clean, safe drinking water to communities that need it most. As a Made Blue Ambassador, we are proud to help improve health, empower individuals, and protect natural resources.
This partnership reflects our Hunger to innovate in ways that create meaningful change, our Heart for the wellbeing of global communities, and our commitment to Harmony, balancing technological progress with the preservation of life’s most essential resource. Together, we’re working on the mission that technology leadership can flow hand in hand with water stewardship, creating ripples of positive impact that reach far beyond our own operations.
Nicola Tiffin, Senior Manager of Environmental, Social & Governance
”
AI water use
When using AI, a lot of water is used to cool the necessary data centres and computers. Insight wants to raise awareness of this issue by donating clean drinking water to water-scarce countries through the Made Blue Foundation.

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Get Free Water
Get Free Water distributes free cartons of water in busy places and donates 10 cents for clean drinking water for each carton.Get Free Water deelt gratis pakjes water uit op drukbezochte plekken en…
Read moreVan Zelst automaten
Van Zelst vending machines mirrors every consumption from one of its coffee machines with the same amount of clean drinking water.
Read moreHoogwegt
Hoogwegt is an internationally operating company specialized in the trade and distribution of dairy products and ingredients and has been an ambassador of Made Blue for many years. Hoogwegt has…
Read moreKinran
Kinran’s environmental experts provide 300 litres of clean drinking water in developing countries through Made Blue for every hour worked.
Read more
Become ambassador too
Please feel free to contact us