Lore Group

We greatly value the contributions of our ambassadors without whom our work towards clean water for all would not be possible. Keep reading to learn about our partnership with Lore Group, which operates hotels in Europe and America.

Jacqueline Kneebone  

“As Head of Sustainability at Lore Group, I am immensely proud of our partnership with the Made Blue Foundation. Operating hotels in London, Amsterdam, and Washington DC, we are committed to sustainability and social responsibility. By joining forces with Made Blue, we help to ensure that our guests can sleep (and shower) more easily, knowing they are helping to provide water in places where it’s most needed, from Asia to the Americas.”

100 litres for every night

“Our collaboration with Made Blue began when I was introduced to Machiel van Dooren, the founder of Made Blue Foundation. After meeting, we crafted a partnership designed to make a significant impact. For every room night sold across our six hotels, Lore Group funds 100 litres of clean, fresh water. This initiative allows each guest to pay forward this ‘gift,’ a contribution funded entirely by Lore Group.”

Supporting the Made Blue Foundation aligns seamlessly with our values and our commitment to creating a positive environmental and social impact.

Jacqueline Kneebone, Head of Wellness & Sustainability Lore Group

Empowerment

“What makes this partnership truly special is the empowerment it gives our guests. Each occupied night provides one full day of clean water for a household, benefiting communities from Nepal to Uganda. Guests can decide where and whom the total amount made possible by their stay will support, creating a personal connection to the impact they are making.”

Shoreditch Lore Group hotel room

One room at a time

“Supporting the Made Blue Foundation aligns seamlessly with our values and our commitment to creating a positive environmental and social impact. It has been an incredibly rewarding experience, and I am dedicated to expanding our efforts and inspiring other hotels to join us in this vital mission. Together, we are making a meaningful difference, one room night at a time.”

Bangladesh 2024 - Girl washes hands