Whello
Whello Made Blue
Whello is an online marketing agency based in Amsterdam. They help great brands grow with proven formulas, such as strong brand stories, slick websites, videos and convincing marketing campaigns. Whello likes to put its best foot forward when it comes to sustainability. In that capacity, they annually multiply the number of litres of water that is tapped in their office by a thousand in their donation to Made Blue.
This is the impact of

since 2024:
20763565 litres
284
people got access to water
145
Tons of CO2-emissions saved
208
tons of plastic waste prevented
3115
trees saved from logging
Want to know more? Read here how we’ve calculated this impact…


Green Wave
Whello tries to make a positive impact on the world with all of its activities. That’s why they like to take on clients with a similar vision on the world. The buck doesn’t stop there, though. Whello is aware of its contribution to the SDGs and has even calculated this in concrete terms: its impact value compared to Whello’s turnover is 6%. In other words: Whello generates around 150,000 euros worth of social impact with their work and activities.
Whello achieves these goals by – among other things – serving sustainable coffee, investing their pensions in green organizations, and organizing team outings with a sustainable approach, such as fishing plastic from the Amsterdam canals.
“
Clean water is not only the foundation of health, it is also the basis of development and growth. Through access to clean water, we offer everyone the opportunity to thrive, both personally and in the community.
Jerichio Valentijn, Whello
”
Best foot forward
Whello serves water at their office from Made Blue bottles, and donates to our mission annually. In addition to this active contribution, they’ve organized a team-sponsored run in the past. There is no way around it: Whello happily puts its best foot forward. This makes us very happy!

One litre for one litre
In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!
Other ambassadors
Nuvuo
Nuvuo is a South African brand of eco-friendly personal care products. For every package of its highly concentrated product, Nuvuo donates to the Made Blue Foundation.
Read moreBrew Monkey
Brew Monkey is the market leader of beer brewing kits for the starting home brewer. Each beer brewing package sold provides 500 litres of clean drinking water in developing countries.
Read moreVreugdenhil Dairy Foods
Vreugdenhil Dairy Foods is a producer of milk powder and supplies this to countries in Africa, among other places. The water needed to turn it back into milk is mirrored via Made Blue.
Read moreLa Trappe
La Trappe is a Dutch Trappist beer. Together with Made Blue they launched a unique specialty beer that contained a thousand times as much water. But La Trappe goes even further…
Read more
Become ambassador too
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