Delicious Ideas

Delicious Ideas

Delicious Ideas Food Group is a family-run business in Peterborough, bringing a delicious world of snacks to retailers, independent outlets, and keen foodies throughout the UK for over 30 years. They will be matching fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold. This is expected to result in a donation of 300,000 euros per year and will make a huge impact in developing countries.


Litres of clean drinking water per Bottle Up water bottle sold


Of the programme One litre for One litre.


Delicious Ideas has been ambassador since 2023

About Delicious Ideas

Delicious Ideas is a specialist snacking wholesaler dedicated to being delicious, in every sense of the word. Working closely with the FMCG industry, they are always coming up with new and innovative snacks in many different flavours. They help curate the perfect shelves filled with go-to treats for adventurous consumers, classic grazers, health inthusiasts, eco-warriors, and much more.

As a socially responsible company, we believe in Made Blue’s vital mission to provide clean water for all. That’s why we are matching fellow Made Blue Ambassador Bottle Up’s donation of 100 litres for every Bottle Up water bottle sold.

John Paul Rodgers, Brand & Sustainability Executive

Sustainability above all

Delicious Ideas are proud to be a force for good; they work closely with a wide range of environmentally and socially conscious brands, such as Bottle Up to not only give back to local communities but to bigger international organisations. We are happy to welcome them as an ambassador to Made Blue and make an impact together. We’re happy Delicious Ideas has chosen us to realise these ambitions.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization into an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more litres is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors


Loovio is a public toilet outsourcing service. Visitors are asked to donate clean drinking water at every toilet door.

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i-team Global

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IMPACT Aero offers (semi) dry wash cleaning of small and large aircrafts. IMPACT Aero’s techniques save many litres of water. These litres are invested into different water charities via Made Blue.

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CWS Hygiëne Nederland

From modest-sized toilet rooms to large sanitary facilities, CWS supplies its customers with everything they need in the field of hand- and bathroom hygiene.

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