Lore Group – Made Blue
Lore Group
We greatly value the contributions of our ambassadors without whom our work towards clean water for all would not be possible. Keep reading to learn about our partnership with Lore Group, which operates hotels in Europe and America.
Head of Wellness & Sustainability
Jacqueline Kneebone
“As Head of Sustainability at Lore Group, I am immensely proud of our partnership with the Made Blue Foundation. Operating hotels in London, Amsterdam, and Washington DC, we are committed to sustainability and social responsibility. By joining forces with Made Blue, we help to ensure that our guests can sleep (and shower) more easily, knowing they are helping to provide water in places where it’s most needed, from Asia to the Americas.”
Paying it forward
100 litres for every night
“Our collaboration with Made Blue began when I was introduced to Machiel van Dooren, the founder of Made Blue Foundation. After meeting, we crafted a partnership designed to make a significant impact. For every room night sold across our six hotels, Lore Group funds 100 litres of clean, fresh water. This initiative allows each guest to pay forward this ‘gift,’ a contribution funded entirely by Lore Group.”
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Supporting the Made Blue Foundation aligns seamlessly with our values and our commitment to creating a positive environmental and social impact.
Jacqueline Kneebone, Head of Wellness & Sustainability Lore Group
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A truly special partnership
Empowerment
“What makes this partnership truly special is the empowerment it gives our guests. Each occupied night provides one full day of clean water for a household, benefiting communities from Nepal to Uganda. Guests can decide where and whom the total amount made possible by their stay will support, creating a personal connection to the impact they are making.”
Meaningful difference
One room at a time
“Supporting the Made Blue Foundation aligns seamlessly with our values and our commitment to creating a positive environmental and social impact. It has been an incredibly rewarding experience, and I am dedicated to expanding our efforts and inspiring other hotels to join us in this vital mission. Together, we are making a meaningful difference, one room night at a time.”
Thank you, Jacqueline, for your kind words and your support of the Made Blue Foundation. We look forward to creating even more impact together!
The gift of water
Your hotel guests consume a significant amount of water, resulting in substantial annual costs. Save water, save money, and impress your guests with our program The Gift of Water whilst making huge impact for the 703,000,000 people that still lack access to safe water.
Do you offer water service at your restaurant or provide complimentary water for guests in their rooms? We can offer you sustainable alternatives with a compelling narrative as well.