Why pay for tap water in a restaurant?
Why pay for tap water
Are the Dutch prepared to pay for tap water in the hospitality industry? We had GfK conduct a survey among 47,000 respondents.The demand for table water in the hospitality industry is increasing. Dutch tap water is of super good quality. But are the Dutch actually prepared to pay for tap water as table water in the hospitality industry? To gain more insight into this demand, we had GfK conduct a survey among 47,000 respondents. You can find the results here.
92% of respondents asks for tap water
The research shows that no less than 92% of Dutch people think that you should be able to order tap water at all times in the catering industry – paid or unpaid. People are prepared to pay an average of €1.04 for this.
It is striking that it depends on age whether people want to pay for water or not. For example, Dutch people under 40 are prepared to pay up to 50 cents more for table water than people over 50.
Tap water or spring water?
Research shows that 92% of the Dutch people think that there should always be the possibility to order tap water. Only 16% are unwilling to pay for it.
It is the marketing of well-known brands that makes us believe that spring water is better than tap water – and therefore worth more. However, water from well-known brands often comes from the same source as our tap water.
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The water from spring water producer Bar-le-Duc is not only exactly the same water as Sourcy, but also as Utrecht tap water.
Teun van de Keuken – Keuringsdienst van Waarde
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Tap water is free?
Tap water in the Netherlands is of the highest quality and comes almost free from the tap. On average, a Dutch person pays around 1.50 euros per 1000 litres.
The costs for serving tap water in the catering industry are therefore not so much in the water itself but in the staff that has to serve, rinse and cool it. This applies just as much to spring water as to tap water.
Clean drinking water for all
More than 700 million people still don’t have access to safe water.
We are the Made Blue Foundation and our mission is clean drinking water for all.
Will you help us achieve our mission? There are more ways to do this than you might think.
WATER FOR CHARITY
The consumer appears to be more willing to pay for tap water when it is linked to a good cause. A study by Gfk among 47,000 respondents shows that 6 out of 10 Dutch people are willing to pay for tap water that contributes to made blue.
Willing to pay up to 75% more for tap water with made blue. That’s the power of a unique story and real impact.
From tap water to filtered and sparkling water
Made Blue offers catering entrepreneurs the opportunity to serve filtered, chilled, still and sparkling water from a water cooler.
In doing so, we use our distinctive glassware to convey the crystal-clear message that every bottle or carafe provides 1,000 times as much clean drinking water to developing countries.
Serve the best water for the world, for your guests and for your business.
Contribute to our mission too
You can do so in more ways than you might think.
