why we’re fighting ocean plastic

Did you know most plastic waste floating around in our oceans, the plastic soup, is originating from only a few rivers in the world? Rivers originating in developing regions in Africa and Asia carry the vast majority of plastic waste straight to the oceans. By making clean water available to those who need is most, MADE BLUE helps to eliminate plastic waste right at the source.

What is ocean plastic?

Greenpeace explains: every minute a truckload of plastic waste ends up in our oceans: 94% sinks to the bottom, 1% remains floating around and 5% washes to shores.

The uninhabited Henderson Island is one of the most desolate places on earth… but with about 671 pieces of plastic waste scattered around per square meter! The amount of plastic waste in our oceans is way beyond our imagination and with huge consequences:

Plastic waste yearly kills over 100,000 animals in the sea. 1 out of 3 sea turtles have plastic inside. Microplastics have been found in human feces and even kitchen salt!

Bottled water

In developing regions, bottled water is often sold in plastic bottles or plastic bags and in small quantities: this makes it affordable to those having to make a living with less than a Dollar a day.

When access to tap water is not available, cheap plastic bottled waters often are the best available option. That makes the lack of access to tap water one of the main sources of plastic waste pollution according to experts.

Rivers originating in developing regions in Africa and Asia carry the vast majority of plastic waste straight to the oceans.

World Economic Forum

How we make a difference

Together with many initiatives worldwide promoting saving water, supporting tap water use and with many NGO’s working along side Made Blue we fight ocean plastics.

With construction of deep wells, pipelines and public water fountains, we aim at making a difference for those living at the bottom of the pyramid and together fight against plastic soup.

Having realized over 8 billion litres of clean water in developing countries, we eliminated billions of plastic bottles and bags no longer being needed.

1 LITRE

Made Blue Water

= 1.000 litres

safe water in developing countries

+ 14 kg

carbon emissions prevented

& 1.000

plastic bags or bottles saved

and less CO2

However, much larger CO2 savings take place in developing countries where we are working on access to clean drinking water. By making drinking water readily available, carbon emissions are avoided as a result of preventing the usual boiling of polluted water.

IRC calculated that a ceramic water filter reduces 1,03 tons of CO2 per year per filter. Conservatively, with 10 users per filter and the UN figure that 1 person needs at least 20 litres of water per day, the filter is good for 73,000 litres per year. This means that 1 million litres of clean drinking water provides a CO2 saving of 13.74 tons and 1,000 litres provides 13.74 kg of CO2 savings.

join us

Give back the water saved or used with producing goods or delivering services: one litre for one litre.

Enjoy filtered, chilled, still and sparkling water at work with a made blue water dispenser connected to the water main.

And choose to serve the best water for the world in your restaurant, hotel, wellness facility or anywhere else…

Help us fight ocean plastics

We like to say made blue is the best water for the world. It might as well be the best water for your guests, your co-workers and your business. We have the perfect solution for restaurants, offices and on the go.


May be you want to read these updates too:

The IZY Bottle, the easiest thermos flasks to keep your water cool

IZY Bottles is committed to reducing the use of poorly biodegradable products! Each bottle provides 1,000 times as much clean drinking water.

Read more

Retulp’s Mission Indisposable 2020: this is what it means

Retulp’s Mission Indisposable 2020: 20 million litres of clean drinking water. How are they going to realise this goal?

Read more