The Made Blue Foundation
We are the entrepreneurial charity Made Blue Foundation. Since our foundation at the end of 2014, we have already realized more than 15 billion litres of clean drinking water on behalf of more than 500 ambassadors.
We are a registered charity and work as transparant as possible.
We make as few costs as possible by working lean & mean.
An independent board monitors our policy.
Team
ANNUAL REPORT
In our annual report we provide full disclosure on all donations received and the way those means were spent.
In addition to our annual report, we publish an ANBI declaration. Our annual financial statements are audited annually by an accountant and the board and are available upon request.
Board
The board of the Made Blue Foundation ensures that donations are spent correctly on time. The members receive no remuneration and we have consciously chosen the majority externally. They bring a lot of expertise in the field of CSR and transparency.

Tabitha Gerrets
SECRETARIS
Head of Sales and Business Development at Advance Insight
Advisor Kenya for Zero-Kap


transparency
33 Eurocents = 1,000 litres
We make a firm promise to our ambassadors: every donation of 33 cents provides 1,000 liters of clean drinking water in developing countries.
Of those 33 cents, 22 cents goes directly to our water projects. We use a maximum of 10% of this to monitor the projects. This way we can be sure that our impact is lasting.
We use the remaining 11 cents to increase our impact and thus operate independently of subsidies or donations from government agencies.


INCREASING IMPACT
We want to help create access to clean water for all, unfortunately that does not happen by itself. Part of the donation is therefor allocated as follows:
- 3 cents for more attention to the importance of access to clean drinking water
- 3 cents for initiating new projects and innovative techniques
- 3 cents for growing Made Blue and connecting new ambassadors
- 2 cents per donation for other costs, such as administration
Ambassadors contribution
In addition to the above contributions, participating organisations pay a fixed ambassador fee of €12.50 per month. This gives them access to:
- Recording of their impact, including an annual certificate and any sub-certificates for customers.
- The right to use the Made Blue logo and our content.
- A dedicated profile page on the Made Blue website.


5 cents per 100 litres
We help hotels with a program that encourages guests to enjoy water more consciously during their stay: at the table in the restaurant, but also in the shower, on the toilet and in the spa.
A micro-donation of 5 cents per room night sold, water bottle served, or meeting guest will then provide 100 liters of water each time – enough to provide a family with water for an entire day.
That’s the equivalent of just over 33 cents per 1,000 litres, but hotels can also count on intensive support in the design and implementation of communication materials, such as water bottles and experiences surrounding taps and showers.
ENTREPRENEURIAL CHARITY
All donations are received by the Made Blue Foundation. The foundation has a Dutch ANBI status (registered charity) with the RSIN number: 8545.63.933.
Next to the Made Blue Foundation is the Made Blue B.V. who carries out the risk-bearing activities for the foundation such as provision of water dispensers to hospitality. Any profits resulting from the B.V. are reinvested in the foundation and this creates leverage.
made blue consists of the Made Blue Foundation and Made Blue b.v., bonding as an entrepreneurial charity and social venture.
ANBI
The Made Blue Foundation has a Dutch ANBI status (registered charity) with the RSIN number: 8545.63.933. ANBI means: General Benefit Organization (recognized by the Dutch Tax Authority)
Our organisational structure is set up with the help of PwC and approved by The Netherlands Tax Authority.
Donors can trust that their donation will be spent efficiently and can deduct their donations (under certain conditions).