{"id":29073,"date":"2024-06-18T10:36:51","date_gmt":"2024-06-18T08:36:51","guid":{"rendered":"https:\/\/madeblue.org\/?p=29073"},"modified":"2025-06-17T15:29:08","modified_gmt":"2025-06-17T13:29:08","slug":"durable-water-bottles-with-albert-heijn-and-i-did","status":"publish","type":"post","link":"https:\/\/madeblue.org\/en\/durable-water-bottles-with-albert-heijn-and-i-did\/","title":{"rendered":"Water bottle collaboration with Albert Heijn and i-did"},"content":{"rendered":"\n
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Durable water bottles with Albert Heijn and i-did<\/h2>\n\n\n\n

Many had cause for celebration as national exam results were announced to secondary school students in The Netherlands. Albert Heijn, a Dutch super market chain, wanted to congratulate their recently graduated employees with a special gift and enlisted us to help.<\/p>\n<\/div>\n\n\n\n

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A graduation gift made from recycled textiles<\/h3>\n\n\n\n

All graduated employees of Albert Heijn<\/a> were surprised with a gift from their employers: their very own Bottle Made Blue For this special occasion, these durable bottles were outfitted with a unique sleeve made from old Albert Heijn uniforms, produced by i-did.<\/p>\n\n\n\n

On top of the 500 litres of water donated with the purchase of every Bottle Made Blue, the recycled textiles of the sleeved also provide 17 litres of water saved per bottle and a significant reduction of CO2 emissions. i-did also champions the hiring of employees that have experienced setbacks in the job market, getting them back on their feet again. Now that’s a great gift.<\/p>\n<\/div>

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Sleeve of a uniform<\/h3>\n\n\n\n

This durable water bottle sleeve was produced by i-did<\/a>, our ambassador since 2018. i-did gives piles of old textiles new life thanks to their recycling process which produces many yards of felt. This felt is used by i-did to create many different kinds of products, including the sleeve for our durable water bottle<\/a>. <\/p>\n\n\n\n

Albert Heijn supplied no less than 200 kilos of old uniforms and work clothing, from which i-did produced 600 m2 of felt and was able to make 15,000 sleeves.<\/a><\/p>\n\n\n\n

On top of that, i-did offers job opportunities to those with few prospects. Their impact if therefor not just good for the climate, but also directly for many people involved.<\/p>\n<\/div><\/div>\n\n

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This is how its made<\/h3>\n\n\n\n

In this video you can see how the sleeves are made in the i-did workshop and distributed to students who work at Albert Heijn.<\/p>\n<\/div>\n\n\n\n

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