Our partner Retulp recently launched its new campaign: Mission Indisposable 2020. The objective of this campaign is:
Of course, we are super excited about this campaign. In this blog we will explain more about how they are going to realize their goals.
Retulp aims to reduce single-use plastic with their sustainable refillable drinking bottles. That is still desperately needed! Did you know that about a truck full of plastic waste ends up in our oceans every minute? As a result, not only do marine animals die, but there is also a risk that the toxic substances from plastic end up in our food chain. “To reduce the plastic soup, reuse is still better than recycling,” says founder Richard Gabriel. “At the moment, only a small part of the plastic we use is directly recycled. Although there are enough alternatives to single-use plastic in the Netherlands, around 500,000 plastic containers are thrown away every day.”
To prevent the plastic soup, reuse is still better than recycling.
Richard Gabriel, founder Retulp
Retulp has been an ambassador for MADE BLUE since 2016. Retulp mirrors the contents of all its drinking bottles with a thousand times as many liters in developing countries. So with the purchase of a 0.75 liter water bottle, you realize 750 liters of clean drinking water in a developing country. In 2018, Retulp donated the enormous amount of 18,520,000 liters of clean drinking water. This will give 250 people access to clean drinking water for one year.
Read more about our One litre for one litre program.
The realization that the plastic soup not only pollutes our earth, but also endangers our health, seems to have penetrated society. The EU even have agreed to put a ban on disposable plastic products. We are slowly seeing a trend in society that companies and agencies are banning plastic. For example, the University of Utrecht announced at the beginning of the year that they will stop selling bottled water in soft drink vending machines, because we have excellent tap water in the Netherlands. Also, the Wageningen University & Research (WUR) decides to ban out factory bottles water and choose for MADE BLUE to provide their students with tap water! Do you want to learn more about this? Then take a look here.
Do you want to contribute to Retulp’s mission too?