Kings of Indigo introduces Blue Friday! During the Black Friday weekend Kings of Indigo gives something different than discount: 100,000 litres of clean drinking water for every pair of jeans sold during Blue Friday.
“What we hope to encourage is a slower mindset when it comes to consumption. Be critical of the brands you love, be curious about the production process, the materials used, the living conditions of those who make your clothes.”
Machiel is giving a check to Kings of Indigo, entrepreneur of the month, in response to the 2019 Blue Friday promotion that yielded no less than 10,000,000 liters.