Kings of Indigo

Kings of Indigo introduces Blue Friday! During the Black Friday weekend Kings of Indigo gives something different than discount: 100,000 litres of clean drinking water for every pair of jeans sold during Blue Friday.

“What we hope to encourage is a slower mindset when it comes to consumption. Be critical of the brands you love, be curious about the production process, the materials used, the living conditions of those who make your clothes.”