a litre for a litre

MADE BLUE matches the water saved by companies, products or services by creating equal amounts of clean water: 1 litre for 1 litre.
Water needed for creating products such as soap, clothing or a cappuccino and for realizing services such as cleaning or events is made available in developing countries.



Select a product or service from your portfolio and (ask us to help) calculate the amount of water that is saved (or used) with producing or using the product or service.


We calculate the required donation needed to convert those litres into as many litres of clean drinking water in developing countries with a permanent water shortage.


You will receive a certificate corresponding with the amount of clean drinking water delivered on your behalf elsewhere on the planet and we will share regular updates on the progress of our work in African and Asian countries.


We are happy to help you communicate your impact with MADE BLUE to your colleagues and stakeholders and continuously provide (graphic) updates, short films and, for example, sub certificates to hand out to your clients.


Three (and more) reasons to partner with MADE BLUE


Everybody using your products and/or services will contribute to a better world, effortless and with a smile.


We promise to deliver at least one thousand litres of clean water in developing countries for every €0,30 donated to MADE BLUE and we will do so within projects that we are sure will continue to last for over 10 years.


‘A litre for a litre’ is about real and measurable impact in developing countries, linked directly to your sustainability efforts and water footprint.


These organisations have joined Made Blue
  • Vebego

    Multiple Vebego companies offer their customers the possibility to mirror the water saved with cleaning activities at the clients site through Made Blue: a litre for a litre.

  • HMSHost

    “Our guests travel all over the world, also to countries where safe drinking water is almost impossible to find. We think it is important to make our guests aware of this. That is why we mirror the water consumption of the production and consumption of all our drinks in the more than 70 locations at Schiphol. “

  • Blankers Schoon

    We are committed to making clean drinking water available in developing countries. Therefor we are mirroring the water we save by using water-saving technology and cleaning techniques at our clients’ location with donating equal amounts of clean drinking water to developing countries: one litre for one litre.

  • Mövenpick Hotels

    The Mövenpick Hotel in Amsterdam, The Hague and Den Bosch together save nearly 20 million litres of water every year through water-saving techniques, both in the room and in the restaurants. The guest will enjoy the accommodation while knowing that there is a whole family in a developing country getting access to clean drinking water at the same time.

    We are saving at least 75 liters of water per night for every guest and we are proud that we can generate the same amount of clean drinking water where it is needed the most.

  • Fokker Terminal

    During the conferences and the events that take place at the Fokker Terminal we make sure that all the needs of the guests are met, while in the meantime about 780 miljoen people worldwide don’t even have access to safe drinking water. Investing in drinking water projects is the most effective way to fight child mortality and poverty.” Tim Rosman & Tom Verhaar.

  • Retulp

    Retulp is a new Dutch brand of hip, reusable water bottles: a sustainable alternative to water sold in plastic bottles. For every bottle sold Retulp provides 1,000 times as much clean water in developing countries via Made Blue.

  • i-team global

    The water that is used by all active i-mop machines worldwide is mirrored by generating equal amounts of clean drinking water in developing countries with Made Blue Foundation.

  • Quooker

    The use of the Quooker COMBI boiling water tap leads to a lot of water savings in households, 4.200 litres per household per year on average. For every Quooker COMBI reservoir sold, MADE BLUE ensures 4.200 litres of clean drinking water being made available in Ethiopia.

  • Hoppig Beer Festival

    Hoppig Beer Festival is the Beer Festival in the Haarlemmermeer with Dutch brewers. For every beer that is consumed, Hoppig donates 100 liters of water and every remaining coin is good for 100 liters.

litres of clean water
people access to water for 10 yrs

Frequently Asked Questions

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Who's in already?

How do they donate?

How can I join MADE BLUE?

And what do I get in return?

How are the litres realized?

and how does the foundation operate?

Our team

Ready to answer all of your questions!
  • Robin Pot

    Robin Pot


    Responsible for finance, administration, and HR

  • Machiel van Dooren

    Machiel van Dooren


    Responsible for the expansion of MADE BLUE

  • Anne Harteman

    Anne Harteman


    Responsible for social media and content creator

  • Machiel van Dooren - medeoprichting van MADE BLUE

    Frank van der Tang


    responisble for operations, projects and communications

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