a litre for a litre

MADE BLUE matches the water saved by companies, products or services by creating equal amounts of clean water: 1 litre for 1 litre.
Water needed for creating products such as soap, clothing or a cappuccino and for realizing services such as cleaning or events is made available in developing countries.



Select a product or service from your portfolio and (ask us to help) calculate the amount of water that is saved (or used) with producing or using the product or service.


We calculate the required donation needed to convert those litres into as many litres of clean drinking water in developing countries with a permanent water shortage.


You will receive a certificate corresponding with the amount of clean drinking water delivered on your behalf elsewhere on the planet and we will share regular updates on the progress of our work in African and Asian countries.


We are happy to help you communicate your impact with MADE BLUE to your colleagues and stakeholders and continuously provide (graphic) updates, short films and, for example, sub certificates to hand out to your clients.


Three (and more) reasons to partner with MADE BLUE


Everybody using your products and/or services will contribute to a better world, effortless and with a smile.


We promise to deliver at least one thousand litres of clean water in developing countries for every €0,30 donated to MADE BLUE and we will do so within projects that we are sure will continue to last for over 10 years.


‘A litre for a litre’ is about real and measurable impact in developing countries, linked directly to your sustainability efforts and water footprint.


These organisations have joined Made Blue
  • Ambius

    We are proud of what we achieve with our donation and that we contribute to creating awareness about the access to clean water at the same time – which for us is such a standard that we even water our plants with it.” Laila Vernooij – Marketing Manager Benelux

  • Small English

    Small english is a visual arts & design studio with a webshop full of illustrated products. For each product sold MADE BLUE realises 2,000 litres of clean drinking water.

  • CARE

    We promote day cleaning so that the customers save on their lighting and heating. That explains our partnership with Made Blue Foundation: Care mirrors all the litres of water saved through applying the latest cleaning techniques with equal amounts of clean drinking water in developing countries.

  • Vreugdenhil Dairy Foods

    Vreugdenhil Dairy Foods and Made Blue cooperate to make clean drinking water available to those in environments coping with great amounts of water stress. For the time to come, Vreugdenhil and Made Blue jointly finance waterprojects in developing countries: the water extracted from milk in The Netherlands, is mirrored with drinking water made available in markets in which the Vreugdenhil milk powder is sold and that deal with serious water stress.

  • HMSHost

    “Our guests travel all over the world, also to countries where safe drinking water is almost impossible to find. We think it is important to make our guests aware of this. That is why we mirror the water consumption of the production and consumption of all our drinks in the more than 70 locations at Schiphol. “

  • headson

    “This means that mothers and children no longer have to walk for miles every day. How much time do they have left? Time to spend on their family, education or plans for the future. You can imagine the difference this makes for themselves and the community in which they live. “

  • Stoffels Bleijenberg

    Stoffels Bleijenberg offers its clients the possibility to donate as much clean water to developing countries as was used during cleaning activities at the clients’ site.

  • Vebego

    Multiple Vebego companies offer their customers the possibility to mirror the water saved with cleaning activities at the clients site through Made Blue: a litre for a litre.

  • Interfood

    “This project suits our corporate goals very well: Water and dairy are the source of life.”

litres of clean water
people access to water for 10 yrs

Frequently Asked Questions

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Who's in already?

How do they donate?

How can I join MADE BLUE?

And what do I get in return?

How are the litres realized?

and how does the foundation operate?

Our team

Ready to answer all of your questions!
  • Robin Pot

    Robin Pot


    Responsible for finance, administration, and HR

  • Machiel van Dooren

    Machiel van Dooren


    Responsible for the expansion of MADE BLUE

  • Anne Harteman

    Anne Harteman


    Responsible for social media and content creator

  • Machiel van Dooren - medeoprichting van MADE BLUE

    Frank van der Tang


    responisble for operations, projects and communications

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