Charities are often critically approached. Do they really have sincere intentions? Are the donations being spent in a proper and effective way? These are questions that we also have to deal with as a registered charity. Because we want to operate with maximum transparency and effectiveness, we like to elaborate on how donations to MADE BLUE are being spent.
Our main promise always holds: every donation of 30 cents guarantees 1,000 litres of clean drinking water in developing countries. We are keen on measuring our results and not only delivering clean water to places where it’s needed most, but delivering measurable impact to our donors as well.
From every 30 cents received, 20 cents will be reserved for direct investments in clean drinking water in developing countries. For example for borehole drilling (at great depth), pipeline construction and installing water tanks and taps at community centers. In all cases, it is about hardware with which we produce measurable amounts of clean drinking water at those places on earth where it is needed most.
Only local knowledge, manpower and materials are applied. That guarantees all value creation being maintained locally and all materials and knowledge are available on site, even in the case of future expansion or repairs. MADE BLUE closely works with local operating partners who have been active for decades in the communities such as Amref Health Africa in Kenya and Ethiopia, World Vision in Senegal and Simavi in Bangladesh and Vietnam.
Of the 20 cents, 2 cents is reserved for monitoring and evaluation of the water projects before, during and after execution. For this we work together with Aqua for All, expert in the field of monitoring and evaluation in water, sanitation and hygiene projects in developing countries and related to the Dutch Government. Every project we select will be carefully reviewed and calculated beforehand. We therefor know for sure that our promise holds and that water facilities are in operation for at least 10 years.
MADE BLUE wants to make the world a better place, unfortunately that does not happen automatically. The investments we have to make are covered by the remaining 10 cents of the donation and are spent as follows:
4 cents for growing MADE BLUE and connecting new ambassadors
2 cents for distributing our message through supporting our ambassadors’ communications
2 cents for developing new products and services
2 cents for other expenses, such as administration and general overhead
MADE BLUE is a registered charity: of course, non-profit. But also independent from subsidies or other forms of government support. That makes MADE BLUE absolutely independent: together with more than 300 business donors we jointly determine our course and invest where our impact is most effective. The ‘ business model ‘ we use as a charity guarantees our independence and allows us to focus on a simple objective: clean drinking water for all!
Ambassadors always donate 30 cents for every 1,000 litre they realize. Do you support MADE BLUE and use our equipment on loan to render tap water into filtered chilled and sparkling water? Then the donation will be increased with actual costs for depreciation and maintenance. Of course you will find this broken down on your periodic donation overview.