KINGS OF INDIGO
Made Blue

Kings of Indigo introduces Blue Friday! During the Black Friday weekend Kings of Indigo gives something different than discount: 100,000 litres of clean drinking water for every pair of jeans sold during Blue Friday.

100.000

Litres per pair of jeans

Ambassador

Of the programme One litre for one litre

2018

Kings of Indigo is ambassador since 2018

About Kings of Indigo

Kings Of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.

What we hope to encourage is a slower mindset when it comes to consumption. Be critical of the brands you love, be curious about the production process, the materials used, the living conditions of those who make your clothes.

Tony Tonnaer, founder

In the picture

Ana from Kings of Indigo receives a cheque from Machiel from Made Blue to reflect on the fact that they have already realized 10,000,000 liters of clean drinking water during the first Blue Friday.

One litre for one litre

In our program One litre for one litre you can convert the water saving or water consumption of your product, service or organization in an equal amount of litres of clean drinking water in developing countries. Choosing a selection of customers or donating more liters is also an option. Transparency is paramount and we are happy to help you communicate about it!

Other ambassadors

O2Life

O2Life is a super refreshing drink made which added oxygen. O2Life makes sure that 5 litres of safe drinking water is provided for every bottle sold.

Read more

Arion International

The product Swash Arion International provides people in care can be washed without water. The saved water is returned as clean drinking water.

Read more

Mood4Food

Mood4Food stands for honest tailor-made catering. The water that was used in the production chain of all dishes and drinks is given back a safe water in developing countries.

Read more

Candles4planet

Candles4Planet makes stylish candles with various scents and entirely from natural materials. Each candle from the people collection also provides 3300 litres of clean drinking water.

Read more